About Steve Thompson
I am an experienced marketing and communications professional with a foundation in journalism. My reporting background and writing ability allows me to quickly gather, analyze and synthesize various pieces of information on complicated topics into concise, easy-to-understand and useful media. This trait has served me well for the past eight years as I've worked for brands in retail, restaurants, digital advertising and fintech.
I enjoy working across internal teams to define product messaging, develop go-to-market strategies and create compelling sales enablement materials to drive sales. Ultimately, my job is brand storyteller - whether that's through product messaging, compelling collateral, effective communications or engaging public relations.
Featured Work
TRANSFERMATE API PRODUCT LAUNCH
Working with the TransferMate product team, I developed messaging and collateral for the launch of the company's API product at Money20/20 Europe in June 2019. In addition to the above landing page, I created one sheets, internal talking points, videos, pitch materials and a press release around the event. The announcement was covered in a dozen publications, including PYMTS.com.
WORLDFIRST WORLD ACCOUNT PRODUCT LAUNCH
As part of WorldFirst's global rollout of its multi-currency account product, World Account, I led video production of an animated explainer video and live action hype video. Both videos were used to launch the product at the Money20/20 USA event in October 2018. The videos were then used globally to launch in various countries. I also handled all public relations around the announcement.